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BRAND: The process of developing and maintaining a name, phrase, symbol or other identifying characteristic of a product or service to create recognition on the part of the consumer. This usually occurs over a period of time with multiple exposures and positive experiences. However, negative experiences dealing with the product can also create brand awareness, just not the kind a company works to achieve. Examples of brands are: Regal, Buick, General Motors.
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                           SURVEY WEEK, CURRENT POPULATION SURVEY: The calendar week (Sunday through Saturday) containing the 19th day of the month that is used to conduct the Current Population Survey (CPS). This is the time period in which CPS interviews contact occupants of 60,000 households included in the survey. The survey questions posed by the interviewers then refer to the employment activities of the respondents during the previous calendar week, which is the termed the reference week. The activities of survey respondents during the reference week are the source of information used to estimate the unemployment rate and other employment information generated by the CPS. In essence, about 1,500 census survey takers set forth bright and early Sunday morning during the survey week to canvas the country side. Over the course of the next seven days, each survey taker conducts a relatively detailed interview with the occupants of about 40 households. The questions posed to the occupants inquire about their activities during the previous week, during the reference week.The survey week immediately follows the reference week to ensure that respondents have an accurate recollection of their employment status. Should too much time pass between the survey week and the reference week, respondents might understandably forget what they did.
Recommended Citation:SURVEY WEEK, CURRENT POPULATION SURVEY, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: April 29, 2024].
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BLACK DISMALAPOD
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Today, you are likely to spend a great deal of time at the confiscated property police auction seeking to buy either handcrafted decorations to hang on your walls or throw pillows for your bed. Be on the lookout for slightly overweight pizza delivery guys.
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Al Capone's business card said he was a used furniture dealer.
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"Something in human nature causes us to start slacking off at our moment of greatest accomplishment. As you become successful, you will need a great deal of self-discipline not to lose your sense of balance, humility and commitment." -- H. Ross Perot
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